![]() The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level with a whole host of dazzling technological features creating the hottest all-titanium Cobra driver yet. In fact, Cobra’s gap at the top widened in July, registering a share of 20.3% compared to just 13.5% and 12.1% respectively for the next two brands. Now, as research is published for the middle of the season, Cobra has maintained that leadership position with a year to date volume market share of 18.0% for the first 7 months of 2004 compared to 15.0% and 14.2% for the leading competitors and way ahead of the rest of the field. Earlier this year Cobra drivers were the clear #1 in February and March this year. The incredible sales boom for Cobra’s range of SZ drivers is showing no signs of slowing down according to Sports Marketing Surveys latest retail audit*.
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